Книги по рекламе, маркетингу, PR и дизайну

Fraser Sutherland - все книги автора

• The Making of a Name: The Inside Story of the Brands We Buy How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In this indispensable guide, the authors share the ......