Книги по рекламе, маркетингу, PR и дизайну

Donald W. Hendon - все книги автора

• Classic Failures in Product Marketing: Marketing Principles Violations and How to Avoid Them Written especially for current and aspiring marketing managers and executives, this book discusses the avoidable marketing failure. Hendon argues that many so-called product failures could have been avoided and that certain error patterns ......