It?s the approach taken to development and marketing in e-commerce that differed from the rest of the market when we started designing our website back in September 1999. We were a small traditional British business with ambitions to sell our ......
Titanic?s maiden voyage was a disaster waiting to happen as a result of the compromises made in the project. This book by IBM Senior e-business Consultant, Mark Kozak-Holland, explores how non-IT executives can take lessons from a nuts-and-bolts ......
The primary goal of .NET Compact Framework is to bring the familiar experience of developing .NET applications for the desktop to the device world. Of the approximately six million Microsoft desktop developers in the world, it is estimated that ......
As XML becomes an increasingly significant part of the IT mainstream, expert guidance and common-sense strategies are required to avoid the many pitfalls of applying XML incorrectly or allowing it to be used in an uncontrolled manner. This book ......
With nearly one out of every three internet users making on-line purchases, e-commerce site designers must tread a fine line between utility and aesthetic. Pull-down menus, back-end databases, secure servers, limited bandwidth, and brand ......
The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools ......
Essential Strategies for Building Powerful eBrands. At the turn of the millennium, myriad companies have filled the Web with more than 800 million pages of content. Overwhelmed by choice and starved for time, customers are casting their clicks ......
If you Are an online business, instead of paying for an ad, like a banner, you pay for the result the sale. This is called affiliate marketing. Pay for Performance will show anyone conducting business online, how to plan, implement, and manage a ......
The aim of the series is a simple one - to help managers create and sustain competitive advantage in the Internet economy. The series pioneers a new generation of business books that take a step back from the evangelical hype surrounding the Web ......
From the foremost expert on supply chain management: Shows how market leaders are focusing their entire organization on driving value to customers; A practical guide for developing effective supply chain plans and e-business models; Reveals how ......
