With nearly one out of every three internet users making on-line purchases, e-commerce site designers must tread a fine line between utility and aesthetic. Pull-down menus, back-end databases, secure servers, limited bandwidth, and brand ......
The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools ......
The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues. A unique structural feature of the Handbook is ......
Written especially for current and aspiring marketing managers and executives, this book discusses the avoidable marketing failure. Hendon argues that many so-called product failures could have been avoided and that certain error patterns ......
Essential Strategies for Building Powerful eBrands. At the turn of the millennium, myriad companies have filled the Web with more than 800 million pages of content. Overwhelmed by choice and starved for time, customers are casting their clicks ......
The Blackwell Encyclopedic Dictionary of Marketing provides clear, concise, up to the minute, and highly informative definitions and explanations of the key concepts covering the whole of the fast-changing field of contemporary marketing. ......
This incredible treasury of more than 2,500 logos were selected from over 10,000 submissions from the 500 best design firms in America. No wonder The Big Book of Logos has become a must-have for everyone interested in design. This classic ......
Grassroots Marketing For The Restaurant Industry is a must read for all restaurant owners and managers who want to learn effective methods to build sales! The strategies discussed in this book are being utilized by nationally recognized ......
"The Marketing Audit Handbook" offers practical, down-to-earth assistance to all marketing and sales managers. It guides the reader out of long-term, formal strategies and jargon to a comprehensive and straightforward analysis of how to get the ......
