Book DescriptionIn this book the author approaches fundamental issues of contract law from an economic perspective, though the book is far from being overly technical and will appeal equally to economists, philosophers and law students....
Book Description The third edition of this successful handbook provides tips and techniques for the beginning wedding photographer as well as for professionals seeking to refine their techniques and expand their business. Featuring 50 new images ......
Book DescriptionThrough an innovative technique of making the process of the text more important than its thesis, Klein offers the reader the opportunity to take seriously the fact that it is time we try a new approach to the teaching and ......
Book DescriptionMarketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating ......
Fashion design seems to be a glamorous mystery for which only a fortunate few have sufficient talent. In reality, however, commercially successful results can be achieved if a number of logical processes are followed in the design process. The ......
Book DescriptionIn response to the growing "anti-globalization" movement and the perception that brands are manipulative and demeaning, Beyond Branding argues that branding is neither inherently good nor evil. The contributors aim to show that ......
...Planning for business generally involves creating a step-by-step process for pursuing a new undertaking-marketing a new product, building a new factory, opening a new territory-or reorienting an ongoing responsibility-personnel training, ......
New: Leadership is about managing energy, first in one’s self and then in those around. This text asks readers repeatedly to consider how you will need to change yourself before you strive to change those or the situation around you. More ......
