В учебном пособии доктора исторических наук, заведующего кафедрой истории и документоведения Томского государственного университета Н.С.Ларькова рассматриваются теоретические вопросы документоведения: происхождение и сущность документа; функции, ......
Раскрываются сущность ценных бумаг и их виды. Дается определение рынка ценных бумаг, его функций, участников. Освещаются сделки и расчеты на рынке ценных бумаг, фьючерсные и опционные контракты, анализируется фондовый рынок (1-е изд. - 1996 г.). ......
Book DescriptionThrough an innovative technique of making the process of the text more important than its thesis, Klein offers the reader the opportunity to take seriously the fact that it is time we try a new approach to the teaching and ......
Book DescriptionMarketing Plans for Service Businesses is based on the successful Marketing Planning for Services, which has been completely overhauled, updated and revised to give a new and authoritative guide to the challenge of creating ......
Fashion design seems to be a glamorous mystery for which only a fortunate few have sufficient talent. In reality, however, commercially successful results can be achieved if a number of logical processes are followed in the design process. The ......
Book DescriptionIn response to the growing "anti-globalization" movement and the perception that brands are manipulative and demeaning, Beyond Branding argues that branding is neither inherently good nor evil. The contributors aim to show that ......
...Planning for business generally involves creating a step-by-step process for pursuing a new undertaking-marketing a new product, building a new factory, opening a new territory-or reorienting an ongoing responsibility-personnel training, ......