Книги по рекламе, маркетингу, PR и дизайну
Книги издательства "Berrett-Koehler Publishers"
| From the foremost expert on supply chain management: Shows how market leaders are focusing their entire organization on driving value to customers; A practical guide for developing effective supply chain plans and e-business models; Reveals how ...... |
| Wealth inequity, corporate welfare, and industrial pollution are the symptoms of our sickened economy, Marjorie Kelly suggests. The underlying illness is shareholder primacy. In The Divine Right of Capital, she shows that the corporate drive to ...... |
| ACCIDENTAL GENIUS is a special book, which teaches readers how to better understand their world and create within it--using nothing more than pencil and paper or a word-processing program. Author Mark Levy has assembled an energizing and ...... |
