Книги по рекламе, маркетингу, PR и дизайну
Книги издательства "Quorum Books"
| Written especially for current and aspiring marketing managers and executives, this book discusses the avoidable marketing failure. Hendon argues that many so-called product failures could have been avoided and that certain error patterns ...... |
| Most quality management programs focus on the tools that can be employed to improve quality, but the long-term results of these efforts have been mixed. The only way to ensure that quality improvement will have lasting consequences for a firm is ...... |
| It is clear that value added methods provide relevant, useful information for financial analysis, market valuation, and financial decision making in corporate settings. Value added methods can be used in ratio analysis, in the determination of ...... |
| In an international economy where increasing attention is being focused upon global linkages, this book offers unique insights into the role that services provided by major international accounting firms are playing in such linkages and domestic ...... |
